The online shopper is a fickle creature. No two are exactly the same. While some shoppers want a traditional view of a mattress on a frame in a room to be nudged along to purchase, our task was to challenge them to not forget us as they search. One creative direction we experimented with was showing that there is more to a good night's sleep than just soft materials, but rather a lot of research and development. Thanks, Science!
My task was to create the look and feel of these shots. I chose to focus on clean angles and a laboratory vibe to show how exact the materials need to be to create the perfect sleep system. I allowed the products to stand out on the white backgrounds and the geometric shapes alluded to the grid at the core of the mattress.