As new clients and sales representatives joined the team at Morinda, also known as Tahitian Noni, they were greeted with extensive information and materials on the inner workings of their new venture.
My task was to build out the needed materials in a way that made sharing sales information easy and engaging. I knew for that to be accomplished that the kit itself would need to hold value to the new rep. I designed the outer box with a soft-touch finish and weighted cardstock with multiple layers unfolding and displaying the information. The higher quality materials paired with the design engaged the recipient, made the info more legible, increased sales, and allowed the kit to become a keepsake.